U bekijkt het onderwerpartikel [Top] 8 Number Of Facebook Business Pages Climbs To 50 Million With New Messaging Tools dat door ons is samengesteld uit vele bronnen op internet.
More than 50 million businesses are now using Facebook Pages, up from 40 million in April, and more than 2.5 billion comments are made on these Pages per month, the social media giant said on Tuesday. The Menlo Park, Calif.-based company also announced a series of messaging updates to Pages, aimed at making it easier for businesses to talk to customers on the site across devices.
“People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions,” said Facebook’s product manager for Pages Michael Sharon. “Now it’s easier for Pages to address both the public comments and private messages that people send them, in order to build and maintain strong relationships.”
Businesses can now tell customers how quickly they respond to messages, either within minutes, within hours or within a day, both on their profiles and within Messenger. Businesses can also indicate when they are unavailable to respond to a message by posting an “away” status, as well as through instant replies, such as an automated note greeting customers and directing them to helpful resources. Facebook is also revamping Page inboxes to give companies more context on their customer, for example, showing past interactions the user has had with the Page and details users share publicly on Facebook, such as their current city. Page admins can now add notes about the customer, such as current orders they’ve placed and customer service preferences. And comments on Pages can be tracked more easily by flagging, marking as done or through private replies.
The updates are starting to roll out globally, the company said, and should reach all Pages within a few months. Facebook’s attention to messaging isn’t surprising given that the number of messages sent to businesses on the site has doubled over the past year. On a conference call last month after its most recent earnings report, Facebook’s COO Sheryl Sandberg said small and medium sized businesses are one of the company’s “most compelling” opportunities, particularly because in the U.S., about a third of small businesses have no Web presence at all.
“Small businesses create jobs and drive growth in every economy – so when they succeed, everyone wins,” Sandberg said in a Facebook post.
Of its many advertising products, Facebook said on its earnings call that it is focused on boosting sales of video and carousel ads, as well as Instagram ads. In the three months ending September 30, Facebook beat revenue and earnings forecasts. Revenue rose 41% from a year earlier to $4.50 billion, an profit rose 11% to $896 million.
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